SM+P converted an 11,000 square foot portion of the former Berwyn Theatre (c.1913) into the new headquarters for PlayFly Sports. The key challenge was unifying the basement with the space above: SM+P excavated a lower floor and removed a large portion of the main floor to create a dramatic 2.5-storey open office with turf flooring, a scoreboard-style display wall, and a sunken basketball court. Office and conference spaces on the main floor overlook the court below; an elevated mezzanine houses individual offices and a ‘Skybox’ flexible work area. A dedicated multimedia room for content creation and podcasts completes this one-of-a-kind workplace.